Tomando Conciencia Schools

Inspired by our children, we’ve created a project for
all children.

Since 2006, Tomando Conciencia is the foundation of Bakery. Its mission is to create and communicate social initiatives to generate a positive impact on society.

In 2017 we created Tomando Conciencia Schools, a school program that uses Information and Communications Techniques (ICT) with the aim of raising awareness among children from 10 to 12 years about the importance of healthy lifestyles and sustainability.

Since 2006, Tomando Conciencia is the foundation of Bakery. Its mission is to create and communicate social initiatives to generate a positive impact on society.

In 2017 we created Tomando Conciencia Schools, a school program that uses Information and Communications Techniques (ICT) with the aim of raising awareness among children from 10 to 12 years about the importance of healthy lifestyles and sustainability.

An online platform to learn how to be healthier

The objective is to create a positive and measurable impact on the participants and their families, the teachers and schools through a platform where in addition to playing, they learn.

iPad

The key was to connect with children intelligently.

We developed an online program, to be used in ICT, in which students receive during a school term advice on physical activity, food, body awareness, emotion management, prevention of toxic substances and sustainability making use of attractive audiovisual and editorial content produced by the agency.

An online platform to learn how to be healthier

The objective is to create a positive and measurable impact on the participants and their families, the teachers and schools through a platform where in addition to playing, they learn.

iPad

The key was to connect with children intelligently

We developed an online program, to be used with ICT, in which students receive during a school term advice on physical activity, food, body awareness, emotion management, prevention of toxic substances and sustainability making use of attractive audiovisual and editorial content produced by the agency.

2.200

participant

students

5th and 6th

grade

50

schools

Half of them

public

1.190

teaching hours

2M

Digital

impressions

2.200

participant students

5th and 6th grade

50

schools

Half of them public

1.190

teaching hours

2M

Digital

impressions

Using healthy ambassadors and
illustrated characters to validate the message
and generate empathy.

In each lesson, a “Healthy Ambassador” shares his/her experience and gives advice to

the children. Next, they read a story starring Àlex, Sam and Noa,

who overcome different problems through learning.

Our partners help us ensure that the content we create is valid, pedagogical and inclusive, and gives them greater visibility

Because taking care of the children,
we take care of the future

Because taking care of the children, we take care of the future future