PINK BOTTLE

A comprehensive campaign with a bottle as the central figure to represent a fight.

Solán de Cabras created a limited edition of its iconic bottle to raise awareness about breast cancer and communicate its collaboration with the AECC.

logo-AECC

Solán de Cabras created a limited edition of its iconic bottle to raise awareness about breast cancer and communicate its collaboration with the AECC.

logo-AECC

Solán de Cabras created a limited edition of its iconic bottle to raise awareness about breast cancer and communicate its collaboration with the AECC.

logo-AECC

And to show the help that is useful to many

The objective was to be able to show and make tangible the help, which consisted
of telephone counseling for patients, erasing the stigmas about
this activity since it was considered a passive action.

The objective was to be able to show and make tangible the help, which consisted of telephone counseling for patients, erasing the stigmas about this activity since it was considered a passive action.

We wanted everyone to become aware and be part of the movement.

The idea was to propose a comprehensive campaign with different communication elements for the multiple channels that the brand has. In this way, we generate more visibility using messages that explain the benefits of the action.

And to show the help that is useful to many

The idea was to propose a comprehensive campaign with different communication elements for the multiple channels that the brand has. In this way, we generate more visibility using messages that explain the benefits of the action.

#gotasdesolidaridad

The action “1 tweet = 1 minute” aims to increase the contribution to the fight against breast cancer through he active
collaboration of Twitter users. Every tweet with the campaign hashtag became a minute
of telephone counseling to support both people suffering from the disease and their families.

#gotasdesolidaridad

The action “1 tweet = 1 minute” aims to increase the contribution to the fight against breast cancer through he active collaboration of Twitter users. Every tweet with the campaign hashtag became a minute of telephone counseling to support both people suffering from the disease and their families.

Because the best help is to be
close to those who need it

Because the best help
is to be close to
those who need it

This campaign was a 360 development that was executed in the main cities of the country, showing the brand commitment to the cause.