CATALONIA ADVISORS

A branded content campaign to give visibility to Catalonia

Do you accept the challenge?

Together with Agencia Catalana de Turismo, the Catalan Tourism Agency, we have created a strategy for tourism in Catalonia associated with the brand’s positioning, values and purpose. A way to discover unique places with the stories experienced there. In the latest campaign, Gerard Piqué challenges people to visit Catalonia once in their lives. The video has received more than 1,390,000 views on social networks and as many as 40 national and international media outlets have covered it.

Do you accept the challenge?

Together with Agencia Catalana de Turismo, the Catalan Tourism Agency, we have created a strategy for tourism in Catalonia associated with the brand’s positioning, values and purpose. A way to discover unique places with the stories experienced there. In the latest campaign, Gerard Piqué challenges people to visit Catalonia once in their lives. The video has received more than 1,390,000 views on social networks and as many as 40 national and international media outlets have covered it.

Banner_Infografia_Pique eng

A voice for every landscape

The project is made up of a web platform on which an audiovisual recording is published: The advisor’s story. He takes us on a journey around his most special places, while a map filled with memories and emotions unfolds. Gerard Piqué, Vanesa Lorenzo and Carles Puyol, Benedetta Tagliabue and Kilian Jornet, among others, have now become advisors and share their stories.

A voice for every landscape

The project is made up of a web platform on which an audiovisual recording is published: The advisor’s story. He takes us on a journey around his most special places, while a map filled with memories and emotions unfolds. Gerard Piqué, Vanesa Lorenzo and Carles Puyol, Benedetta Tagliabue and Kilian Jornet, among others, have now become advisors and share their stories.

So many Catalonias to discover

Each of the campaigns is associated with a specific theme based on the advisor’s story: sport, gastronomic, cultural, family or sun and sand tourism … 

All of the landscapes chosen are an inspiration to have a unique experience. In addition, sustainability is also part of the project, which encourages us to take care of the roots of this land and keep the unique landscape that is Catalonia alive.

Why simply come to Catalonia when you can experience it?