CERVEZAS SAN MIGUEL

**Retrieving the territory of a brand, enjoying a good beer.**

Cervezas San Miguel, one of the most important brands in the country and born in Catalonia, asked us for a strategy to increase the presence and recover the role of the brand in Barcelona.

A beer that is born in Lleida

A beer
that is born in Lleida

The objective was to generate a positioning campaign, adapting the concept of the new national campaign, adding the values of the brand as fundamental attributes in each activation.

And that is part of the identity of
Barcelona’s neighborhoods

And that is part of
the identity of
Barcelona’s neighborhoods

The strategy was to use the traditional neighborhoods of Barcelona and massive events as platforms to convey closeness and empathy with the brand.

Activations took place in different spaces of these locations, each one adapted to the style of the event and offering unique experiences to the visitors.

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We found other ideal places
to enjoy an ice cold beer
and much more

In addition, we developed collaborations with exhibition spaces,
design and sponsorships with Monumental Club and Sound Eat.

Because exploration is the spirit of the brand from the moment it leaves the factory

These actions were added to different spots and pieces of communication, where the objective was to show the origin of the beer, its process of elaboration and to transmit the spirit of the brand explorer with a close and integrating creativity.